Pelaaja Digital

Finland's largest 100% gaming focused website and social media.

  • Pelaaja.fi has 185 000 unique visitors and 900 000 page views per month (Google Analytics)
  • User base: Mobile 65%, Desktop 30%, Tablet 5%
  • Pelaaja's Facebook has over 15 000 likes and average weekly reach 275 000+
  • Pelaaja's Twitter has 4 750 followers and Instagram 3 300 followers
  • Pelaaja's YouTube channel has 5 800 subscribers (57 000+ hours of content watched, 650+ videos)
  • Pelaaja's podcast is Finland's oldest still ongoing podcast and Finland's most listened podcast in Games & Hobbies category (iTunes). Voted the 2nd best podcast in Finland (2017)
  • Main target group: 18-25 year old males interested in games and entertainment

Extended Coverage

In addition to any organic coverage and traditional advertisements, you can get extended exposure for your product through us.

Measured Results

We want to help you measure your key metrics. Ask for more detailed info on specific tracked metrics.

Brand awareness and visibility Brand health metrics User base diversification
Sales enhancement Innovation metrics

Homepage Takeover

  • Premium spot in Finland's most influential gaming media
  • Exclusive visibility for your product or brand on Pelaaja.fi
  • NOTE! Wallpaper area is not visible for mobile impressions
  • Reach up to 60 000 unique gamers per week

CPM 20 € (min. 50 000 impressions)

Banner

  • Highlighted spot in Finland's most influential gaming media
  • Reach up to 60 000 unique gamers per week

CPM 10 € (min. 50 000 impressions)

Video (300x250)

  • Most effective ad spot on Pelaaja.fi
  • Reach up to 60 000 unique gamers per week
  • Guaranteed CTR 3%

CPM 30 € (min 50 000 impressions)

Theme Site

  • A site that collects all related articles about your brand or product under the same page
  • Highlighted with permanent visual branding
  • Theme site visible on the front page of Pelaaja.fi
  • Reach over 200 000 gamers during the campaign

500 €

Branded Video Features

  • Exclusive promotional content made by Pelaaja's editorial team
  • Videos featured on Pelajalehti.com, Pelaaja's social medias and YouTube

750 € (up to 2 mins)

Promotional Spot In Podcast

  • Featured message of your brand or product in one or more episodes of Pelaajacast
  • Reach the audience of Finland's longest-running gaming podcast
  • Voted the 2nd best podcast in Finland (all categories, 2017)
  • Average reach 5 000+

150 € per 15 second spot

Branded Competitions

  • Exclusive editorial competition promoting your product on Pelaaja.fi
  • Promoted in Pelaaja's social media
  • Average reach 75 000+ (1 000-3 000 unique entries)

350 € + prizes

Branded Advertorial Coverage

  • More exposure for your brand or product on Pelaaja.fi
  • Extended editorial content or localized promotional material
  • Average reach 50 000+ unique gamers

350 €

Premium News Coverage

  • Our editorial team focuses coverage on your brand or product on Pelaaja.fi
  • Gread way to build up exposure until your product launches

1000 € / week, 1-2 extra articles or news per day (Monday-Friday)

Branded Questionnaire

  • Engage gamers and gain valuable information about your brand or product
  • Reach 50 000+ unique gamers per week

250  € / week